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Maker Faire



The friendliest geek fest this side of Texas came to the UK for the first time ever in 2009, giving Newcastle a robotic rollercoaster ride into technology, DIY and making anything and everything. The result of our ongoing consultation with publisher O’Reilly UK, the festival showcased their flagship US magazine Make to the UK market.

We created the UK/Newcastle themed brand for the event, applying it to all marketing material (posters, web banners, leaflets etc.). Featuring the US invented “Brain Machine” glasses the main brand image idea was also translated into a desirable t-shirt design you could pull up over your head, turning you into a headless zombie. The main tagline for Make magazine was twisted to reflect the distinctive location, which together with the branded black and white stripes gave the event a unique local angle and theme for future events.